Privacy Policy


We’re updating our Privacy Policy on May 25, 2018. Our new policy and current policy are both below.

This is our updated Privacy Policy which goes into effect on May 25, 2018.

Who We Are

EasyTracGPS, Inc provides GPS tracking products and services under the brand names Geo-Trax, IntelliMatics, and OmniLog ELD.

This privacy policy applies to all visitors and customers using or accessing any of the websites that we produce and maintain for the services that we provide, including,, (IntelliMatics), and (OmniLog ELD). It also applies to the products and services that we provide as part of our tracking subscriptions that use APIs to interact with our servers or the IntelliMatics site and to human resources data of our employees and contractors.

This policy DOES NOT cover websites that we host for our distributors as part of our GPS Partners Program. For these sites, the site owner/distributor is responsible for publishing its own privacy policy.

EasyTracGPS, Inc is a registered corporation in Illinois, USA. Our mailing address is:

EasyTracGPS, Inc
250 N. Michigan Ave, Suite #810
Chicago, IL 60601

For any privacy-related questions, you can reach us at

Who We Share Your Data With

We use third-party services (data processors) across our sites. The extent to which your data is shared with these providers depends on your use of our services, and we list certain third-parties in use (with links to their privacy policies) in the sections below.

Each third-party provider has been vetted by our security team to ensure that privacy policies and practices meet or exceed the same levels of compliance and standards that we follow.

We disclose potentially personally-identifying and personally-identifying information only to our employees, contractors and affiliated organizations that (i) need to know that information in order to process it on our behalf or to provide services, and (ii) that have agreed, in writing, not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using our websites and services, you consent to the transfer of such information to them. We will not rent or sell potentially personally-identifying and personally-identifying information to anyone.

We may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

If we ever were to engage in any onward transfers of your data with third parties for a purpose other than which it was originally collected or subsequently authorized, we would provide you with an opt-out choice to limit the use and disclosure of your personal data.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. We use cookies across our sites to help identify and track visitors, their usage of our services, and their website access preferences. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our websites, with the drawback that certain features may not function properly without the aid of cookies. We describe the specific cookies used as part of our cookies policy, which you can view in its entirety by clicking here.

What Personal Data We Collect And Why We Collect It
Registered Users

– If you create an account on one of our sites, or using one of our products you will be prompted to select a Username and provide your Email Address.
– When choosing a Username, we strongly advise you not use or include your real name. Usernames cannot be changed.
– Your Username and Email Address are stored in the website’s database. Your Email Address is used to send you an email with a code to validate your tracking account on the IntelliMatics platform, a link to set your password, or to send you an email with a link to reset your password in the event you forget your password.
– Once an account is created, you must contact us to have it deleted.
– You may optionally complete your Profile by providing your First Name, Last Name, Website (URL) and/or Biographical info. These additional details are also saved in the website’s database. You may edit these details, and your Email Address, in your Profile at any time.
– You may also choose how your name is displayed (your Username) to visitors to the site (e.g. in comments you create) in your Profile.
– Your Username, First Name, Last Name and Email Address are accessible by employees on the site.
– If you attempt to log in to our site, we will set a temporary cookie to determine if your browser accepts cookies at all. This cookie contains no personal data and is discarded when you close your browser.
– If you have an account and you log in to a site, we will set up several cookies to save your login information and some of your screen options. The logged-in cookies last for two days, and the screen options cookies last for a year.
– If you select “Remember Me” these cookies will persist for two weeks. If you log out of your account, the login cookies will be removed. It is important that you log out if you are using a public computer.
– For users that register on one of our sites, we also store the data they provide in their profile indefinitely. All registered users can see, change or delete most of that data at any time except their login name/nickname.
– If you use our tracking products and services, we will receive information regarding your precise location (using the GPS antenna within your device) when the device is powered on and transmitting. We will also receive other location-based information from your tracking device, including course, velocity and altitude.

Publishing Content (Comments, Pages, Posts, Forums)

– Your Profile Picture (Gravatar), Display Name, Website (URL) (if any) and Biographical Info (if any) may be visible to visitors to the website (e.g. if you leave a comment, forum post, or contribute an article/post).
– If you author an article/post, your Username, User ID, Profile Picture (Gravatar), Display Name, Website (URL) (if any) and Biographical Info (if any) are provided to any visitor using the website’s REST API interface.
– If you upload media (e.g. images) to the website (in forums, posts, or comments), you should avoid uploading images with EXIF GPS location data included. Visitors to the website can download and extract any location data included in images on the website.
– Visitors using the website’s REST API interface can correlate uploaded media to a particular user. This may allow such visitors to map a user to a particular time and location if EXIF GPS location data was included in the uploaded media.
– If you edit or publish an article/post, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
– When visitors leave comments on one of our sites we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
– Comments may require manual approval by one of our employees or site owners.
– If you leave a comment on a site you may opt-in to saving your name, email address and website in cookies so we can recognise you as a commenter. These cookies will persist for one year.
– Additional spam detection is provided by Automattic/Akismet. The Automattic privacy policy is available here.
– Published content and comments are stored indefinitely unless deletion/removal is requested by the original author.

Email/Chat/Contact Forms

– We use Google/G Suite and Microsoft Outlook to process all internal email and communication with our customers. Google’s privacy policy is available here. Microsoft’s privacy policy is available here.
– Customers that email us, or use any of the contact forms on our websites, will have their email address, IP address, and any data provided in the contact form or body of the email stored in G Suite archives and on our servers.
– We use Drift to provide live chat and live support services. Any data provided during a live chat session with one of our team members will be recorded and logged in an email that is sent to our support team. This includes your name, email address, and IP address. The Drift privacy policy can be found here.
– Drift uses cookies to tailor chat sessions to the individual. No personal information is stored in these cookies (only visit history). Cookies expire in 2 years.
– We keep all email, chat communication, and form submissions indefinitely to help us provide support and improve our services. Individuals can request copies of any previous correspondence with us at any time.


– We use Google Analytics for tracking visitors and aggregating information about the traffic to our websites. The Google Analytics privacy policy can be found here: You can learn more about how to opt-out of tracking in Google Analytics here.

Marketing Campaigns

– We use email marketing to communicate with customers and potential customers from time to time. All email lists and campaigns are “opt-in” meaning we will not send you these sorts of emails unless you indicated that you wish to receive them during signup or other interactions on our website.
– We may send you “system” emails, such as password reset requests or payment notifications/receipts even if you have not opted-in to email marketing lists.
– All marketing emails sent by us will include an unsubscribe link in the footer of the email. Emails sent to you may also include standard tracking, including open and click activities.
– We may utilize social media and web advertising campaigns. These service providers use cookies on our sites and/or pixel tracking to serve ads across the different platforms.
– Google AdSense & DoubleClick (privacy policy | opt out)
– Twitter (privacy policy | opt out)
– Facebook (privacy policy | opt out)

Email Marketing Service

We use third-party Service Providers to send out our e-newsletter and administer our mailing list.


MailChimp email marketing services are provided by The Rocket Science Group, LLC, doing business as MailChimp.

Their privacy policy is available here:

Other Service Providers

We do not display the identities of all of our service providers publicly by name for security and competitive reasons. If you would like further information about the identities of our service providers, however, please contact us directly via our contact form or by email and we will provide you with such information where you have a legitimate reason for requesting it (where we have shared your information with such service providers, for example).

Paying Customers

– For business analytics, CRM, and subscription records of IntelliMatics users, we use Hubspot. Hubspot’s privacy policy can be found here.
– For payment transactions on, we use WooCommerce,, and Paypal. WooCommerce’s privacy policy can be found here.’s privacy policy can be found here. PayPal’s privacy policy can be found here.
– For payment transactions and invoice records of IntelliMatics users, we use Quickbooks. The Quickbooks privacy policy can be found here.
– To comply with accounting and legal requirements, we keep data on financial transactions in the systems above for up to 10 years.

What Rights You Have Over Your Data

If you are a registered user or have left comments on our site you can request to see or download the data we have about you.

Typically for visitors that have left comments, the data will be their email address, any IP addresses assigned to them at the time of leaving the comments and the user agent strings of the browsers they used. The rest of the data is public as published by the visitors.

For registered users or paying customers, this will also include profile information and download, payment, and support ticket histories.

You can also request “to be forgotten” and we will erase any personally identifiable data we have about you. Of course, this excludes data we need for administrative or security purposes or if we are required by law to retain some of the data.

An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data, should direct his/her query to We will respond within a reasonable timeframe, not to exceed one week.

How We Protect Your Data

The security and reliability of our websites and services is our number one priority. We invest heavily in the training of our staff and our infrastructure to ensure that best practices are followed in everything that we do.

See for details on the security of the WordPress core itself.

– Prevention is best when it comes to security, and as a first step, we adhere to all WordPress Code Standards in selecting the plugins that we use.
– In addition, we have an extensive internal review and Quality Assurance process in place specifically to prevent potential security vulnerabilities
– Every EasyTracGPS employee and contractor goes through background checks and an onboarding process that includes a trial period where access to customer data is provided only when working directly under the supervision of another staff member.
– All staff only have access to systems that are directly required to complete the functions of their job. We use dual factor authentication for all critical systems and communications services, and automatically log all staff activity using the Wordfence plugin, and Google ‘G’ Suite features. Wordfence’s privacy policy can be found here.
– All staff (including any contractors) undergo initial training to ensure proper understanding of all security-related processes. Staff regularly attend industry conferences and otherwise stay informed of best practices and relevant trends. Staff review and agree, in writing, to all policies and procedures annually.
– We only use third-party services that are fully vetted and adhere to the highest levels of privacy and security practices.

What Data Breach Procedures We Have In Place

Should any event occur where customer data has been lost, stolen, or potentially compromised, our policy is to alert our customers via email from no later than 48 hours of our team becoming aware of the event. We will also report such incident to any required data protection authority. We will work closely with any customers affected to determine next steps such as any end-user notifications, needed patches, and how to avoid any similar event in the future.

Privacy Policy Changes

Although most changes are likely to be minor, EasyTracGPS may change its Privacy Policy from time to time, and in EasyTracGPS’s sole discretion. EasyTracGPS will notify clients by email when making changes.


May 25, 2018 – Updated language of the policy to be more user-friendly, specifically outlining requirements in preparation for meeting the GDPR.
Below is our old Privacy Policy which will be replaced on May 25, 2018.

Privacy Policy


At, we are committed to protecting your privacy. We only use the information we collect about you to process orders and to provide a better shopping experience. We’ve partnered with world leaders in technology and security to provide you with an easy to use, fully secure online shopping experience. We will NEVER sell, rent or give your personal information away.

Collecting Information:

When you order from, or request to communicate with an team member, we ask for specific information so that we can fulfill your order, send you messages regarding your order by e-mail and further enhance your shopping experience. The customer’s contact information is also used to get in touch with the visitor when necessary. The information collected will be kept strictly confidential and only used to support your contact with EasyTracGPS, Inc. This site uses a secure, encrypted ordering process for all transactions.

Here is a list of the information we collect at, as well as how we use it:

When you complete one of our website contact forms, we need to know your name, email address, your industry, and a few other questions regarding your specific situation and needs. This serves to help us better make recommendations, and in offering quality advice to potential clients. ALL of the information on our various contact forms is transmitted & protected via secure SSL encryption.

When you place an order, we need to know your name, e-mail address, shipping address, billing address, phone number, credit card number and expiration date. This allows us to process and fulfill your order, as well as notify you of your order status.

Financial information that’s collected is used to bill the user for products and services:

At, we’re always striving to improve your shopping experience by personalizing it. We constantly monitor customer traffic patterns in an effort to help us improve the site’s functionality.

Security (Protecting Customer Information):

This site has stringent security measures in place to protect the loss, misuse and alteration of the information under our control. We use state-of-the-art technology to protect and secure your transactional information from unauthorized third parties. uses industry standard We accept credit cards: American Express, MasterCard, Visa, and Discover to protect your data and secure your transactions. SSL encrypts all your personal information, including your credit card number, name and address as it is transmitted over the Internet. Our secure server is also protected by firewall technology to prevent unauthorized access to any information that we store. guarantees secure transactions; protecting our customers’ information is of utmost concern to us. Every employee servicing is made aware of and is expected to comply with all of our Privacy & Security Policies.

Disclosing Information: respects your privacy. does not sell, trade or rent your personal information. may release account information when we believe, in good faith, that such release is reasonably necessary to (i) comply with law, (ii) enforce or apply the terms of any of our user agreements or (iii) protect the rights, property or safety of, our users or others.

Credit Card Fraud Protection: employs various Credit Card Fraud Prevention Services, provided by our Online Merchant Processor, in order to insure purchases made from are not fraudulent. When you transmit credit card information to complete a purchase or verify data, we always transmit that credit card number in an encrypted format (SSL) to prevent unauthorized transactions.

Federal Law states that your credit card provider cannot hold you liable for more than $50 of any fraudulent charge. In the event of an unauthorized use of your credit card, you must report this problem immediately to your credit card provider in accordance with its terms of use.


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